Idea & Concepts
The brand Raku started by a musician from Malaysia, initial logo from the idea of music & happy in chinese word “乐”, new approach to the brand and rebranding is taking place for future business development. The brand promise affordable price for their products without compromising quality.
To design poster, we created a catchy graphic element: the red neon arrows which would represent brand’s idea of the new rock style.
For minimalistic and stylish look, the guitar photo showcase special colors and quality of the guitars.