Elegance is the first-ever intelligence layer for email. It filters, highlights, and prompts you to focus on what matters most in your inbox. The challenge was to create a brand experience that communicated approachability and simplicity of use, as opposed to intrusive, coldly technological, or overly complicated. We kept that front-of-mind as we built out this new brand from scratch.
The goal for the magazine was to bring the retro look and feel of the association. We took a complex topic and distilled it down to an organizational structure that would make sense to normal people. To make the content easier to digest, we simplified copy and focused on type pairings and typography rules that make reading on the magazine much easier. The overall aesthetic was meant to convey a sense of tradition while inspiring trust.
“Kapzai delivered on every promise. Anniversary Magazine was an important project we had, 50 years of journey meant a lot to us. Kapzai team made the process seamless and the quality of the work delivered could not have been better. We are so pleased with the outcome and look forward to a continued working relationship with the Kapzai team.”- Kah Ming ChawPresident -