Ching Reunion Recipe

Ching Reunion Recipe Traditional Homemade Food

August 2, 2023

Branding Identity, Photography, Packaging Logo, Art Direction

Idea & Concepts

At the early stage of logo development, the designer started to explore the idea of the authentic taste, new approach to the homemade charcoal steam pork & yam business.
The “Kou Rou” dish is a symbol of reunion. As a result of the creative search for the look & feel, the designer came up with an idea to take the words reunion in Mandarin as the company logo and give it a round red dot with the founder name in it.

Logo Official

The brand experience in traditional reunion taste, the refinement making, the uniqueness of the charcoal steam cooking method.



To design poster, we created a catchy graphic element: the charcoal burner which would represent brand’s idea of the traditional taste.


For minimalistic and stylish look, the packaging featured solid colors and the simplified version of the logo.


The sticker and manual followed the general stylistic concept and consistent visual presentation. The designer created the unique and though-out the color scheme.