“Winging it” no longer works in social media; you don’t need to post 5 times per day if you don’t have anything to say, but you should do it at least 3 times per week and make sure to reply all messages in less than 12 hours. Find out when your fans and followers are more active and make sure to schedule posts at that time. You need to know what the main posts will be at least one month ahead.
This is a serious wake-up call! When people are posting to your Facebook wall or Tweeting your name with no response, it’s obvious they want you there, but you’re nowhere to be found. Take your profiles back and make sure your posts are the most visible.
Your last like was from your mother and, let’s face it, she’ll never be a paying customer. This is a sign that you are doing something wrong. Spend more time studying what you audience wants to see and deliver it. This is the only way to turn fans and followers into customers.